From The Little Crystal Lounge to Lumena – welcome to our new spiritual home

We’ve had a little glow up, and I thought it would be only fair to welcome you to our new spiritual home – Lumena.

If you have been with us for a while, you may have read a previous blog post where I had a major pull to rebuild The Little Crystal Lounge.
(If you’ve missed the blog post, you can find it here)

The truth is, after 9 wonderful years as The Little Crystal Lounge, I was starting to feel quite disconnected to everything. I felt we’d not only outgrown the name, but the vibe, too.

When I first started this crystal business back in 2017, I was working from the corner of our lounge, with a very small crystal collection. 9 years later, the business has bloomed in ways I could never imagine and we’ve moved from the lounge to needing a dedicated office space. But it’s not just the business that has bloomed, I have too.

I understand more about running a business, about crystals and healing, and after some deep childhood trauma and witch wound healing, I understand more about myself as well.

And sadly, my little business just didn’t feel like my little business any more. It felt mechanic after falling into the trap of ticking all the boxes to please the algorithm, listening to “experts” telling me what to post, and how to post, and to do this / do that to make my business successful, even if it didn’t actually align with my business core values, I’d started to un-trust myself when it came to my voice and my business, what to post and how to deliver it and making sure everything was perfect.

And suddenly it clicked that that’s not how I build my business, and it’s not how I wanted my business to feel.

And so just before Christmas, I decided it was time to burn it all down and start again. Dramatic? Of course, but it felt like it would be so much fun.

In the background of all this I was having talking therapy with my wonderful therapist who was helping me through my infertility / babyloss journey, as well as working through my complicated grief and childhood trauma, as well as working with Alessia from femalefirewithalessia to heal my witch wound and find my spiritual path within my business.
And all through this, I kept getting pulled back to this one photograph from my childhood.

Every Saturday morning I’d hold a Saturday Club with my besties who lived on the same street, where we’d live our best lives being feral and loving nature, free from any dramas and getting lost in our own little world.

In this photograph I’m 6 or 7, sat in the back garden of our family home surrounded by petals, grass, twigs and pots of water, with my long white hair catching the light. And every single time I thought about my business and where I want it to go, that image is what comes back to me.

To start with, I was unsure what magic this photo held, but the more I sat with it all, the more I understood.

This is the girl who knew nature held magic before she knew there were words for it.
This is the girl who knew being barefoot helped her feel the rhythm of natures heart beat.
Who knew what it was like to be different and full of wanderlust.

But this is also the girl who knew how it felt to be silenced.
Who was told to wear shoes and stop being so muddy and change to someone more “normal to fit in”

 

And the more I healed, and the more I sat with my business path, the more I felt little me being desperate to be heard. And it clicked. The reason my business felt so disconnected to my heart was because all the joy had vanished through tick boxing and that my own voice wasn’t good enough, and once again feeling like I had to silence that part of me to fit in with an algorithm just to be seen. And as soon as I realised that, I knew things had to seriously change.

So I reached out to Alouette from Lark Studio, who is a gorgeous soul from back home that I’ve followed for a while, and we set to work on a rebrand and whole new Lounge. But once we got started, the lounge disconnect grew stronger and it suddenly felt like subconsciously it was still keeping me small, and wasn’t bringing the joy and life I wanted into the business. So I set to work thinking of a new name that matched the new journey myself and my business were going on.

I spent many hours sat with my photo and my Fluorite slice, looking at this word and that word (I was even looking at Cornish and Devon dialect to find something that would fit) but nothing felt right. But suddenly out of nowhere, Lumena popped into my head and the more I looked into it, the more it felt like it was meant to be.

Lumena is derived from the Latin word lumen, which means light, and maiden / source of light, and when I found that out, it just felt right in a way that nothing else had. Because that little girl in the photo was already doing what I do now – gathering things from nature, creating something intentional from them, sharing a bit of magic with the people around her. And her hair, glowing bright in the sunlight….. The light was already there. It was already hers.

That’s really what I believe about crystals too. The magic doesn’t live in the stone – it lives in you. The crystal just helps you remember it’s there and helps spark that light to bring you back to you. So Lumena felt like the most honest name I could give this business, as it’s always been about the light from within, even before I knew it was.

And so that’s why Lumena felt like the perfect fit for my business.

It was sad to let go of The Little Crystal Lounge, but I’m excited to see how much magic and light Lumena brings to the table.

What do you think to our name change and it’s origin story?

I’ll be back on the blog soon to talk about our very huge change in branding colours and imagery, but for now, I’m sending you lots of love and light

Kate xx